The 2014 State of Marketing report from Salesforce and ExactTarget offers some intriguing clues on the topic. ExactTarget surveyed 2,651 marketers globally, targeting businesses from small to enterprise size, and from entry-level to senior people. The big news: fully 98 percent of those surveyed said they plan to increase or maintain digital budgets. Just as important, “collecting, measuring and using behavior-based data” was close to the top of the list in marketing priorities (third place).
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